GET PREPARED TO NAVIGATE INTERNATIONAL MARKETS
As you help your company enter new markets, you are expected to solve a range of business problems that don't seem to have a clear solution. They lie somewhere at the intersection of language, culture, marketing, brand, product, design, strategy and operations.
Helping managers solve such problems is what I have been doing (and enjoying) for the past decade.
Since co-founding the management consulting firm Grow-thru in summer 2020 with the mission to set teams up for success in new markets, I have been advising international and global teams at WeWork and Noom.
As a solo consultant at ClassPass in 2019–2020, I developed and implemented a localisation programme spanning 20 functions across 18 time zones that enabled the company to launch its platform in 20 non-English speaking countries within 12 months.
Between 2012 and 2018, I worked as a project manager and strategist in a cross-cultural marketing consultancy, a transcreation agency and an advertising production company.
Back then I helped other 60+ global and international brands formulate, adapt and execute their go-to-market, brand, marketing, and communication strategies to reach customers in 60+ countries and languages.
WORKING WITH ME
You tell me what your challenge is, I find the solution on your terms.
1. We start with a conversation to understand your challenge and what success looks like for you.
2. I will give you some answers as we speak. If the task is complex, I will take a day or two to think it through before coming back to you with options.
3. You tell me which direction you want to go, I refine the proposal if needed and we take it from there.
Having led teams, projects and programmes across 60+ countries and 18 time zones, I can assist you from London whether you are in North America or South Korea, targeting customers in the Middle East or Western Europe.
You can hire me for a single assignment or a long-term initiative, on a monthly, weekly, daily or hourly basis.
When language talent is needed, I rely on my trusted network of freelancers or recruit specialists with the skill set and expertise required for your project. If preferred, I manage them and their payments.
LANGUAGES & MARKETS I WORKED WITH
Arabic (Egypt, Lebanon, Morocco, Qatar, Saudi Arabia, Tunisia, UAE), Azeri, Basque, Bulgarian, Cantonese, Catalan, Chinese (Simplified, Traditional), Croatian, Czech, Danish, Dutch, English (Australia, Canada, Malaysia, Singapore, South Africa, UK, US), Estonian, Filipino, Finnish, Flemish, French (Belgium, Canada, France, Luxembourg, Morocco, Switzerland), German (Austria, Germany, Luxembourg, Switzerland), Greek, Hebrew, Hindi, Hungarian, Icelandic, Indonesian, Italian (Italy, Switzerland), Japanese, Kazakh, Korean, Latvian, Lithuanian, Luxembourgish, Mongolian, Norwegian, Persian, Polish, Portuguese (Angola, Brazil, Portugal), Romanian, Russian (Belarus, Kazakhstan, Russia, Ukraine), Sanskrit, Serbian, Slovak, Slovenian, Spanish (Argentina, Bolivia, Chile, Colombia, Ecuador, Mexico, Spain, Panama, Paraguay, Puerto Rico, Peru, Uruguay, Venezuela), Swedish, Thai, Turkish, Turkmen, Ukrainian, Urdu, Vietnamese