Image by Analise Benevides

The world we live in is diverse. We speak different languages and our cultures are unique. Culture is the lens through which we see the world around us. 

 

That's why when reaching international customers simply translating content is never enough.

UNLOCK GROWTH
IN INTERNATIONAL MARKETS

As a strategy and management consultant to international and internationalising companies, I specialise in cross-cultural marketing, global branding and multilingual content operations.

I solve a range of business problems at the intersection of language, culture, strategy, marketing, brand, product, design and operations.

My services are underpinned by a decade of managerial experience, hands-on work with language and supporting services on agency and client side, a degree in foreign languages and cultures, a master's in linguistics and an Executive MBA.

Tatiana Ryabinina

LANGUAGES AND MARKETS I WORKED WITH

Arabic (Egypt, Lebanon, Morocco, Qatar, Saudi Arabia, Tunisia, UAE), Azeri, Basque, Bulgarian, Cantonese, Catalan, Chinese (Simplified, Traditional), Croatian, Czech, Danish, Dutch, English (Australia, Canada, Malaysia, Singapore, South Africa, UK, US), Estonian, Filipino, Finnish, Flemish, French (Belgium, Canada, France, Luxembourg, Morocco, Switzerland), German (Austria, Germany, Luxembourg, Switzerland), Greek, Hebrew, Hindi, Hungarian, Icelandic, Indonesian, Italian (Italy, Switzerland), Japanese, Kazakh, Korean, Latvian, Lithuanian, Luxembourgish, Mongolian, Norwegian, Persian, Polish, Portuguese (Angola, Brazil, Portugal), Romanian, Russian (Belarus, Kazakhstan, Russia, Ukraine), Sanskrit, Serbian, Slovak, Slovenian, Spanish (Argentina, Bolivia, Chile, Colombia, Ecuador, Mexico, Spain, Panama, Paraguay, Puerto Rico, Peru, Uruguay, Venezuela), Swedish, Thai, Turkish, Turkmen, Ukrainian, Urdu, Vietnamese

 

BRANDS 
I WORKED WITH

Over the past decade, I have consulted more than 60 global and international brands helping them shape and implement their marketing, product and content localisation strategies in order to reach customers in over 60 countries and languages.

Having been at the forefront of an accelerated global expansion at ClassPass for a year, I led its localisation programme coordinating the efforts of 400+ stakeholders across 20 departments and 5 continents, launching its digital platform in 20 countries within 12 months and unlocking 42% of the company’s growth​.

 
Clients

WORKING WITH ME

You tell me what your challenge is, I find the solution on your terms.

 

1. We start with a conversation to understand your challenge and what success looks like for you.

 

2. I will give you some answers as we speak. If the task is complex, I will take a day or two to think it through before coming back to you with options.

 

3. You tell me which direction you want to go, I refine the proposal if needed and we take it from there.

Having led teams, projects and programmes across 60+ countries and 18 time zones, I can assist you from London no matter whether you are in North America or South Korea, targeting customers in the Middle East or Western Europe.

You can hire me for a single assignment or a long-term initiative, on a monthly, weekly, daily or hourly basis.

When language talent is needed, I rely on my trusted network of freelancers or recruit specialists with the skill set and expertise required for your project. If preferred, I manage them and their payments.